TDI
brand
Tookie Did It
project
UI, UX, Development
year
2023
Objective
To design and develop a vibrant, user-friendly website for Tookie Did It that reflects the brand’s creative identity, showcases the client’s unique braid designs, and allows for easy service bookings and product purchases.
Contribution
1. Defined goals, site’s purpose, and scope of work
2. Created wireframes and prototypes
3. Developed the website’s visual design in alignment with brand guidelines
4. Developed front-end and back-end
5. Integrated e-commerce functionality
6. Tested the website across different devices, browsers, and screen sizes
7. Deployed the website and provide regular updates as needed
Creative Process
1. Brand Research: Conducted an in-depth analysis of the client’s unique braid designs, personal style, and signature language to create a brand identity that authentically reflected her creative touch.
2. Design Conceptualization: Designed website wireframes and prototypes that featured custom typography inspired by braid shapes and laid edges, complemented by vibrant colors to capture the brand’s personality.
3. E-commerce Set-up: Configured product pages with comprehensive details, including product descriptions, high-quality images, pricing, and inventory management features.
4. Client Feedback & Refinement: Shared the initial design with the client for feedback, making adjustments to improve functionality and user experience, ensuring the site effectively showcased the unique braid designs while offering intuitive navigation and easy access to product details and booking options.
5. Website Development: Designed and launched a fully functional website, ensuring fast load times, mobile responsiveness, and an intuitive user journey across all devices.
Results
The website's vibrant design and intuitive layout enable visitors to easily book services and shop products through integrated e-commerce functionality, driving conversions and enhancing the brand’s online presence.
Conclusion
By capturing Tookie Did It’s creative identity, the website provides a visually engaging platform that effectively showcases the client’s braid artistry while ensuring an easy and efficient user experience.
